Bearded men have been turning heads since long before the New York Times reported that beards were now fashionable, or people like poker player Dan Bilzerian bellwethered the look of the manly beard. There's just a little something—a little pop!—in a well-groomed man that makes you stop and stare. The opposite is true for beard folk—hence the importance of caring for one’s beard. As those of you who have a beard know, this facial ornament comes with its share of problems. Fortunately, there’s one product that can help us—a product we call beard oil. Beard oils are made of conditioning ingredients like grapeseed oil, jojoba oil, and argan oil. And for those who think that beard oil positively nugatory, think again! Beard oil is essential to maintaining facial hair. Just like their hair, men should take care of their beards. If you're still not convinced that you need to add beard oil to your daily routine, give it a try—and see the results for yourself!

Learn more