THE STORY BEHIND BARBAWARE

Barbaware was then founded in 2015 by our young team of entrepreneurs in Quebec, Canada. Over time, we had the chance to meet incredible gentlemen with strong values. But when we looked closer at our generation—it would almost seem like that old, distinguished breed seemed to have disappeared nowadays...

With a heartfelt need to make things right, once again, for the sake of our generation, we wanted to find a way to connect with the world and share the true meaning of manhood with all men.

In some ways, we wanted to take a jab at certain beard companies, who claim that the only way to be manly is to have the biggest beard ever and that shaving is ludicrous. This is one reason why we chose the name Barbaware—because we wanted to redefine what a "beard business" was.

Now this name also comes with some negative... Because of it, people often assume that we only sell products for big beards—which couldn't be farther from the truth. For us, a beard has no defined length, it can be grown or shaved. But whatever you do with it, you still need to do something with it...

And then the last reason why we chose to name our company Barbaware Men's Grooming, was because we though it would make it obvious that we don't sell toys or gimmicks, but that we sell men's stuff.

We don't believe in the standardized definition of manhood and in the description that the society has us of what a "true man" should be or look like. We strongly feel like manhood is defined in action and that i can look different for each and every one of us.



"Nowadays"

We also believe that all men have the right to take care of their appearances, without sacrificing their masculinities. We strongly believe that self-improvement starts with simple things, like a proper grooming routine. That only once you invested in yourself, can you really start to invest in making the world a better place for the people you love.

We not only focus on providing men with excellent products but also on providing the tools they need to invest in themselves. The main mission of our brand is to help men feel irresistible, confident and good about themselves. Every product we sell is carefully selected to provide quality, pleasure, and benefits.

In order to accomplish this mission, we bootstrapped the business in a few months, with a few bucks, a geek and a lot of commitment. We hustled our asses off and pieced together a store which could reflect those values.

In order to reflect these values, we do things the old-fashioned way. We purchase our inventory and respond to our customers personally. And we only sell products that we personally support.

Until recently, we only sold what we believe to be among the best brands of men's grooming products available—and never had our own line. We were not gonna rush into something without being sure of what we were doing.

Therefore, we took our time, tried hundreds of products and saw what worked and what did not. We had time to really analyze the market and see what was out there and what was missing.

 


From all of us here at barbaware—from the bottom of our hearts, thank you!