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Legends Club


barbaware x Sylvain Pereira


AGE: 44


Sylvain, who describes himself as a corporate rebel, is first and foremost, a father very involved in the lives of his boys. He is also president of the Blainville soccer association and the Quebec Premier League soccer team. Sylvain has even led the Blainville AS to the Canadian Championship in 2018 and 2019. His team wrote a page of history in Canada by becoming the first semi-pro team to participate in a national championship.

Aside from his involvement in the sport, Sylvain is an inspiring leader whom his colleagues describe as a spark plug. Currently marketing director at Bell Media, speaker at the Granby Cegep and outgoing president of the BEC, we can say that Sylvain is a busy guy! Having studied at the University of Sherbrooke and the University of Montreal in advertising/marketing, Sylvain is an accomplished professional. His career testifies to that: From the world of advertising agencies, Sylvain led the development processes of several major brands in various fields. He has also orchestrated numerous sponsorship programs and established partnerships with prestigious private companies and cultural institutions, including the NFL, the NHL, the Formula 1 Canadian Grand Prix, the Quebec City Summer Festival and the FrancoFolies de Montreal.

As if Sylvain's life was not filled enough like that, he is also an amateur photographer and a big fan of music. When Sylvain is not on the soccer field or in production studios, he is in a concert with his camera. He is also a lover of tattoo and vodka. We can say that his tattoos complement very well his rebel look! He is a man with a young heart, an accomplished professional, a remarkable father and we are very proud to count him among our Legends.






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