Baxter of California

The Baxter of California brand—Founded in 1965 by Baxter Finley—Offers original high-quality men's grooming products. The legacy of Baxter meets the advanced research and development of men's grooming.
 
Everything started more than 50 years ago when Mr. Finley got pissed off and took his dry skin problems in hands. So he created the first product of the now famous range of Baxter of California products, the ''Super Shape'', a men's skin conditioner offering protection against the sun and the sea. At the time, this specific breakthrough for male grooming was far from being a gimmick. Suddenly, the men's grooming became serious. Years of research done by the experts at Baxter of California have subsequently demonstrated that indeed, men's skin is different and requires specific care. Baxter subsequently launched a full range of products adapted to the needs of men. Their most popular product are their daily face wash, their face conditioning, their tonic, and moisturizing.