Proraso

For almost a century now—after three generations—Proraso has transformed the art of shaving and men personal care in a more enjoyable daily ritual. It is on the verge of an economic boom in 1948 that Piero Martelli invented the very first Proraso pre-shave cream. Since then, Proraso has been recognized worldwide as a pioneer of shaving with his beard care products such as beard oils as well as being part of the history of Italy.
 
For over 65 years, the unique experience offered by Proraso products is able to tell the story of the brand. The brand has become a guarantee of quality for men. Despite the success, Proraso has retained its original values, such as the use of natural ingredients, respect for tradition and excellence in research. Proraso continually seeks to look to the future because every day they remember where they came from.