Gillette

Following the decline of wigs in the late nineteenth century, men have begun to replace this fashion with stylized beards and moustaches. In 1895, the beginning of a new era and this revolution in the lives of men pushed the inventor and businessman King Camp Gillette, to produce and market his first mechanical razor with interchangeable blades (safety razor). In 1902, the company of Mr Gillette spent from American Safety Razor Company to Gillette Safety Razor Company. Since then, through his desire to adapt himself to the new trends and technologies, the American company has never ceased to improve and grow. This expansionist vision led Gillette in 2005 to merge with the giant Procter & Gamble. This merger now enables Gillette to be one of the biggest razors and shaving products manufacturers—to not say the bigger— and this, all around the world.
 
Today, Gillette is recognized as one of the largest manufacturers of razors, blades, shaving soaps, deodorants and many other grooming products for men and women (Venus). Their most popular razors are the Fusion ProGlide, the Fusion ProShield, the Fusion Match3 and the Fusion Power.